About
Online dating is an industry with services soaring in popularity for the past 12 years but it has become saturated and only niche segments or speed dating formats are still growing. To secure growth online dating players are increasingly searching for new revenue streams through brand stretch opportunities and innovation. Cobra is a connected wearable which enables its owners to interact socially with each other, both outdoor and indoor. Cobra’s functionalities enable to shorten the time-to-dating process, to increase dating transformation rate, and to deliver an immersive entertainment user experience. Dating on campuses is a critical factor for students’ integration and individual / social acceptance. Student parties are lacking new forms of entertainment and interaction.