About
Google is an advertising company that does Search. upTAXI is an advertising company that does taxi technology. We partner with traditional dispatchers. Saving one per city. “Taxi Apps” have reached the Early Majority adoption cycle. Traditional dispatchers are hurting bad. Hailo, myTaxi and other "taxi apps" grab taxi drivers by thousands and taxi passengers by millions, all over the world. Uber does the same and, moreover, transforms a taxi ride into an "experience". Whereas the passengers benefit, the taxi drivers suffer from higher average "passenger acquisition costs" ...and the traditional taxi dispatchers are set outright on a "road to perdition". upTAXI wants to make the most of this situation by siding with dispatchers. As a result, upTaxi will penetrate 10% of the taxi market in Europe in the next 5 years, while delivering an "Uber experience" to passengers. upTaxi will be free to the drivers, because we will make money by selling targeted (video) advertising in taxis.